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MindEdge In The News

June 10, 2008

MindEdge TestPrep Adds Principles of Marketing CLEP® Course



June 1, 2008

Winchester Center Achieves IACET Authorized Provider Status, Can Now Award IACET Continuing Education Units (CEU)



May 12, 2008

Winchester Center Adds Organizational Creativity and Innovation Courses



March 28, 2008

Winchester Center Adds Non-Profit Management Courses



February 1, 2008

MindEdge, Inc. launches "MindEdge TestPrep"



November 29, 2007

"Negotiation at Work" Joins At Work Network


Negotiation at Work, a learning resource designed to improve negotiating skills, has become the latest addition to MindEdge's At Work Network.

Negotiation at Work joins the At Work Network websites: Communication at Work, Creativity at Work, Leadership at Work, Management at Work, Transitions at Work, and the At Work Newswire.

Negotiation at Work will focus on negotiation in organizational settings, with content about negotiating skills and tactics, resolving disputes, negotiating in an ethical manner, crafting effective outcomes, and arriving at compromise. Negotiation at Work will feature content from MindEdge, advice from practitioners and academic experts, and links to timely negotiation articles and expert websites.

As with the other At Work Network sites, Negotiation at Work does not include advertising, although sponsorship of the site may be considered in the future.

About MindEdge

MindEdge, a learning company based in Waltham, MA, provides leadership, management, communication, and educational solutions for organizations to help them meet their objectives.

Contact

For more information on the Negotiation at Work website, contact Jefferson Flanders, President of MindEdge, at 781-250-1805, or email jflanders@mindedge.com.



October 31, 2007

Winchester Center Adds MindEdge's "Coaching Employees" and "Understanding Compensation" Courses


The Winchester Center for Management Development is adding two online MindEdge courses: one focused on improving the coaching skills of managers, and another designed to cover the key compensation issues in the workplace.

Through the use of selected readings, video, Internet interactivity, and simulations, these courses highlight the latest management thinking in an engaging and structured manner. The Winchester Center for Management Development provides an online forum for courses in business, management, leadership, and communications.

MindEdge's "Understanding Human Resources: Compensation" course considers the many issues surrounding the key aspects of compensation policy: legal requirements, pay equity within an organization, competitive pay within the relevant industry, how and when to grant raises, and different ways compensation can be structured. The course is based on Harvard Business School professor D. Quinn Mills' book, Principles of Human Resource Management.

"The Successful Manager: Coaching Employees" course (added to Winchester Center in mid-November) focuses on the skills and techniques of positive coaching in an organizational setting, including active listening, observing and providing constructive feedback, reinforcing positive employee performance through recognition and praise, and teaching new skills.

A list of all Winchester Center courses can be found at www.execlearn.com.

About MindEdge

MindEdge, a learning company based in Waltham, MA, provides leadership, management, communication, and educational solutions for organizations to help them meet their objectives.

Contact

For more information on MindEdge's course development capabilities, contact Jefferson Flanders, President of MindEdge, at 781-250-1805, or email jflanders@mindedge.com.



September 28, 2007

Franchise Performance Group Offers Online Courses Developed by MindEdge


The Franchise Performance Group has announced the launch of two online training programs for franchise professionals, Developing Peak Performing Franchisees© and Mastering Franchise Recruitment©. The online courses, developed by MindEdge from FPG training materials, have been certified by the Institute of Certified Franchise Executives.

These video-assisted courses are led by franchise veteran Joe Mathews, co-author of the Amazon.com best-selling book Street Smart Franchising. They teach franchise professionals the unique nuances of franchising and come complete with instructional videos, detailed manuals, and assessments to help franchisors measure their team's progress.

About Franchise Performance Group

Franchise Performance Group is a Litchfield, CT-based franchise consulting firm specializing in helping franchisors win by mastering how to recruit, train, and develop peak-performing franchisees.

About MindEdge

MindEdge, a learning company based in Waltham, MA, provides leadership, management, communication, and educational solutions for organizations to help them meet their objectives.

Contact

For more information on Franchise Performance Group and its programs, contact Joe Mathews at 860-567-3099, or email joe@franchiseperformancegroup.com.

For more information on MindEdge's course development capabilities, contact Jefferson Flanders, President of MindEdge, at 781-250-1805, or email jflanders@mindedge.com.



August 31, 2007

MindEdge introduces "Management at Work" website


MindEdge has introduced Management at Work, a learning resource designed to improve the practice of management. The website becomes the latest addition to the At Work Network, joining MindEdge's five other sites: Transitions at Work, Communication at Work, Leadership at Work, Creativity at Work, and the At Work Newswire.

Management at Work features MindEdge content, advice from practitioners and academic experts, discussion, and community features (including member rating of videos and interactive exercises.) Topics covered will include becoming a manager, coaching employees, decision-making, organizational behavior, handling conflict, leading teams, managing change, and management theory and practice. Membership in the Management at Work community site is free.

As with the other At Work Network sites, Management at Work does not include advertising, although sponsorship of the site may be considered in the future.

About MindEdge

MindEdge, a learning company based in Waltham, MA, provides leadership, management, communication, and educational solutions for organizations to help them meet their objectives.

Contact

For more information on the Management at Work website, contact Jefferson Flanders, President of MindEdge, at 781-250-1805, or email AWN@mindedge.com.



July 25, 2007

Winchester Center Adds MindEdge's "Time Management" Course


The Winchester Center for Management Development has added MindEdge's Time Management course to its growing online library.

The Winchester Center provides an online forum for courses in business, management, leadership, and communications.

Time Management is aimed at all those who want to become more effective by employing time management and scheduling techniques, including delegating, outsourcing key tasks, and employing technology. The course includes exposure to common time-management tools, including scheduling systems (activity logs, action plans, to do lists), as well as a review of the key principles of time management (prioritization, scheduling, delegation).

A list of all Winchester Center courses can be found at www.execlearn.com.

About MindEdge

MindEdge, a learning company based in Waltham, MA, provides leadership, management, communication, and educational solutions for organizations to help them meet their objectives.



June 12, 2007

MindEdge introduces At Work Newswire, global news resource


MindEdge has introduced At Work Newswire (www.atworknewswire.com), a global news resource offering news and commentary about the world of work.

At Work Newswire features columns from academic experts, practitioners, authors, journalists, and others with an interest in workplace issues and solutions. Topics covered will include career and life transitions, communications, critical thinking, negotiation, creativity and innovation, and leadership and management.

Content from At Work Newswire will be featured in MindEdge's At Work Network websites offering tools, advice, and solutions for work, career, and life in the 21st century.

About MindEdge

MindEdge, a learning company based in Waltham, MA, provides leadership, management, communication, and educational solutions for organizations to help them meet their objectives.

MindEdge offers fully-online, blended online and on-site programs used by leading corporations, associations, business schools, colleges and universities, and continuing education programs. MindEdge Press publishes books, white papers, teaching notes, and course materials focused on the areas of business and management, communications and effective writing, and online teaching methods and tactics.

Contact:

For more information on the At Work Newswire, contact Jefferson Flanders, President of MindEdge, at 781-250-1805, or email AWN@mindedge.com.



May 16, 2007

MindEdge launches "At Work Network" websites


MindEdge has launched the At Work Network websites (www.atwork-network.com): learning resources offering tools, advice, and solutions for work, career, and life in the 21st century.

The websites include Transitions at Work, Creativity at Work, Communication at Work, and Leadership at Work.

These global websites are learning resources designed to help people and organizations navigate career and life transitions, spark creativity and imagination in the workplace, improve communication and connection, and enhance skills and capabilities.

At Work Network websites feature content from MindEdge, a leading educational publisher and learning company, links to other leading business and management websites, advice from practitioners and academic experts, and a host of community features (including member rating of videos and interactive exercises.) Membership in AWN community sites is free.

"We think the At Work Network websites will help people meet workplace challenges and opportunities," said Jefferson Flanders, president of MindEdge. "We think the easy searchability, uncluttered design, and focused content will be of great appeal. We know from the early success of our initial Transitions at Work site that we will attract a global audience."

Flanders said the At Work Network would not initially include advertising, but that sponsorship of the network would be considered in the future.

About MindEdge

MindEdge, a learning company based in Waltham, MA, provides leadership, management, communication, and educational solutions for organizations to help them meet their objectives.

MindEdge offers fully-online, blended online and on-site programs used by leading corporations, associations, business schools, colleges and universities, and continuing education programs. MindEdge Press publishes books, white papers, teaching notes, and course materials focused on the areas of business and management, communications and effective writing, and online teaching methods and tactics.

Contact:

For more information on the At Work Network, contact Jefferson Flanders, President of MindEdge, at 781-250-1805, or email TAW@mindedge.com.



April 30, 2007

MindEdge launches "Transitions at Work" learning resource and community website


MindEdge has launched Transitions at Work, a learning resource designed to help people and organizations navigate career and life transitions.

Transitions at Work includes a website, TransitionsatWork.com, featuring MindEdge content, advice from practitioners and academic experts, Top Ten Tips for given topics, member discussion, and community features (including member rating of videos and interactive exercises). Membership in the Transitions at Work community site will be free.

Corporations, professional firms, and associations can arrange for closed communities with instant chat, a searchable database, and additional content tailored to transition challenges their staffs may face.

Some of the transitions topics covered by Transitions at Work include:

  • Becoming a manager

  • Moving from manager to leader

  • Leading a team

  • Leading change

  • Managing in a new organization

  • Handling job loss

  • Balancing career and life

These topics, and more, are addressed with pertinent information drawn from MindEdge's library of business, management, and communications content, from MindEdge Press books, and from video interviews with practitioners, academics, and managers.

"We have developed 'Transitions at Work' to meet the needs of those in career transition," said Jefferson Flanders, president of MindEdge. "Our new website, TransitionsatWork.com, will start with a healthy base of MindEdge content; we look to member contributions to enrich the site with their experience. We see this an opportunity to engage, inform, and offer solutions for some of the challenges in today's workplace."

Flanders said that TransitionsatWork.com would not initially include advertising, but that sponsorship of the site would be considered in the future.

About MindEdge

MindEdge, a learning company based in Waltham, MA, provides leadership, management, communication, and educational solutions for organizations to help them meet their objectives.

MindEdge offers fully-online, blended-online, and on-site programs used by leading corporations, associations, business schools, colleges, universities, and continuing education programs. MindEdge Press publishes books, white papers, teaching notes, and course materials focused on the areas of business and management, communications and effective writing, and online teaching methods and tactics.

Contact:

For more information on Transitions at Work, contact Jefferson Flanders, President of MindEdge, at 781-250-1805 or email TAW@mindedge.com.



March 30, 2007

Northeast Human Resources Association offers Members MindEdge Courses


The Northeast Human Resources Association (NEHRA), New England's premier human resources association, is partnering with MindEdge, Inc. to offer its members online professional development and management education courses.

NEHRA is expanding its educational offerings for human resources professionals with these courses, which are offered through the Winchester Center for Management Development, an online forum for MindEdge learning solutions.

NEHRA members enjoy a 10% discount, and can find more information on these courses, which enhance and strengthen skills in finance, business communication, management, leadership and critical thinking skills, at: http://www.nehra.com/about/winchestercenter.cfm

"These high-quality on-line courses are convenient, affordable and will improve the critical skills our members need to succeed as HR professionals," said Joan C. Bowen, Executive Director of NEHRA. "They address the critical issues our members face every day."

About NHRA

The Northeast Human Resources Association (NEHRA) is New England's premier human resources association. Since 1985, NEHRA has provided members with programs, information and networking opportunities that stimulate professional growth and enhance workplace contributions.

Approximately 4,000 HR professionals, representing large and small companies in all industries within the region, as well as individuals providing products and services to the human resources community, belong to NEHRA.



February 15, 2007

MindEdge Press Publishes Creativity & Innovation;
Adrian Brown's Consideration of the Innovation Process


Author Adrian Brown's Creativity & Innovation, a book considering the entire innovation process and how to unlock the creativity in individuals and organizations, has been published by MindEdge Press.

Creativity & Innovation looks at the generation of ideas, traces the process by which those ideas are turned into new products, business practices and strategies, and reviews the commercialization stage where shareholder value is created. Creativity & Innovation considers real life innovation examples from companies such as 3M, GE, IDEO, Kodak, Li & Fung, Lockheed Martin, McKinsey, NASA, Nucor, P&G, Southwest Airlines, Toyota, Wikipedia, and Zipcar.

Brown brings his experience as a consultant and advisor in both the public and private sectors to bear in Creativity & Innovation. A former advisor to British Prime Minister Tony Blair covering a wide range of policy areas including health and transport, Brown helped to develop the innovative performance management system used by the government to improve public sector performance. Before his government service, Brown was a consultant with McKinsey & Company, with clients in industries including financial services, retail, media, and transport.

"Adrian Brown's new book on creativity and innovation offers a focused introduction to the topic," said Jefferson Flanders, president of MindEdge and managing director of MindEdge Press. "Creativity & Innovation can help all those looking to encourage creativity in their organizations."

Creativity & Innovation can also be enhanced by employing the companion MindEdge "Creativity & Innovation" program, which expands on the book's major themes and provides interactive exercises, additional readings, and offers learners hands-on exercises to spur personal creativity.

Creativity & Innovation will also be published in translation by MindEdge's Japanese partner, First Press (Tokyo).

Creativity & Innovation can be ordered at www.mindedgepress.com.


TITLE: Creativity & Innovation

AUTHOR: Adrian Brown

PUBLICATION DATE: February 15, 2007

ISBN: 0-9770626-4-3

PRICE: $39.95; Softcover

About the Author

Adrian Brown has worked as a consultant and advisor in both the public and private sectors. From 2002-2005 he served as an advisor to British Prime Minister Tony Blair covering a wide range of policy areas including health and transport. Brown helped to develop the innovative performance management system used by the British government to improve public sector performance.

Before his government service, Brown was a consultant with McKinsey & Company, with clients in industries including financial services, retail, media, and transport.

Brown earned an MA in Management Studies and Physical Sciences from Cambridge University in England. He will receive an MBA from Harvard Business School in 2007.


About MindEdge Press

The mission of MindEdge Press is to serve students and scholars by publishing books of the highest quality. Through its publishing activities, MindEdge Press seeks to promote the advance of scholarship and the development of knowledge. MindEdge Press publishes books, white papers, teaching notes, and course materials focused on the areas of business and management, communications and effective writing, and online teaching methods and tactics. MindEdge Press is a member of the Association of Educational Publishers.

January 30, 2007

Winchester Center Adds MindEdge's "Creativity" and "Leading Teams" Courses


Among the 2007 additions to the course library of the Winchester Center for Management Development are online MindEdge courses designed to spark personal creativity and improve the performance of team leaders.

The Winchester Center for Management Development (www.execlearn.com) provides an online forum for courses in business, management, leadership and communications.

MindEdge's Creativity & Innovation program seeks to help unlock the creativity within individuals and organizations. Personal Creativity, the first course in the program, looks to help participants tap into their personal creativity by stimulating their creativity through various techniques (mind mapping, the SCAMPER technique, right and left brain thinking, etc.).

Through the use of selected readings, video and audio clips, Internet interactivity, and simulations, this course highlights the latest thinking on this timely topic and shows strategies and tactics to foster new ideas, new thinking and to open up new personal and commercial opportunities. The course is based on Adrian Brown's new book, Creativity & Innovation.

The Leading Teams course focuses on the leadership challenges faced by those taking responsibility for managing and leading a team. Team leaders must account for the special and unique circumstances of working in a team, where responsibility, accountability, communication and leadership are shared. Leading Teams is designed for those leading teams and faced with the challenges of bringing leadership qualities, skills and styles to bear in a team setting. The course is based on D. Quinn Mills' book, Leadership: How to Lead, How to Live, a text used at Harvard Business School.

A list of all Winchester Center courses can be found at www.execlearn.com.



December 15, 2006

MindEdge Offers "Introduction to Critical Thinking" Course


Many organizations have identified developing employee critical thinking skills as crucial to effective decision-making in the 21st century. To meet that need, MindEdge (www.mindedge.com) has developed a new course, "Introduction to Critical Thinking," available at the Winchester Center for Management Development (www.execlearn.com).

"Introduction to Critical Thinking" introduces learners to the importance of critical thinking in the business world. Critical thinking is an intellectual model for reasoning through issues to reach well-founded conclusions about them. Asking questions is at the heart of critical thinking.

This program is designed to help learners define and identify critical thinking and reasoning skills and develop those skills through real-world case studies, interactive exercises, and checklists.

After completing this set of modules, learners will be able to:

  • Define critical thinking, reasoning, and logic.
  • Ask appropriate questions for critical thinking.
  • Define the logical approach to critical thinking.
  • Identify and overcome barriers to critical thinking.
  • Articulate common reasoning fallacies.
  • Understand critical thinking as it pertains to the workplace.
  • Apply critical thinking skills to not-for-profit, corporate, and governmental settings.

MindEdge, a learning company, provides leadership, management, communication and educational solutions to organizations to help them meet their objectives.

MindEdge Next Generation Learning supports fully online, blended online and on-site programs used by corporations, associations, business schools, colleges and universities and continuing education programs. Academic clients include Harvard Business School and Boston University, as well as major corporations.

The Winchester Center for Management Development, at www.execlearn.com, an innovative website for online business and management education, offers MindEdge courses aimed at improving the management competencies of corporate learners.

Other programs at the Winchester Center include Effective Business Writing, Effective Presentations and a series of basic financial courses on budgeting, reading a financial statement and other management topics.


Contact:

For more information, contact Tom Mitro, Director of Marketing and Sales, tmitro@mindedge.com, 781-250-1805.



October 23, 2006

MindEdge Press Publishes Lisa A. Sisco's "Strategic Communication: Persuasion at Work"


MindEdge Press today announced the publication of "Strategic Communication: Persuasion at Work" by Johnson & Wales University professor Dr. Lisa A. Sisco, a book providing practical guidance for improving communication skills in today's workplace.

"Strategic Communication" focuses on enhancing communication through analysis and planning, and through applying and executing these strategic concepts in the emails, memos and presentations employed in organizational settings. Dr. Sisco notes that strategic communication "should always be well planned and that it should be aligned with the larger goals of your organization."

Further, Dr. Sisco emphasizes that to become an effective communicator you must "...see things through the eyes of your audience and through your own eyes—at the same time and then learn how to reconcile the differences in those two ways of seeing."

"Organizations of all types are looking to improve the communication skills of their staff; Lisa Sisco's new book offers fresh ways to do just that," said Jefferson Flanders, President of MindEdge and Managing Director of MindEdge Press. "It can help all those looking to be more persuasive communicators."

Flanders noted that Dr. Sisco's book will also be published in translation by MindEdge's Japanese partner, First Press (Tokyo).

The book can also be enhanced by employing the companion MindEdge online program, "Strategic Communication." The program expands on the book's major themes and provides interactive exercises, additional readings, and tools for more effective communication.

For more information on, or to order copies of, "Strategic Communication: Persuasion at Work," visit www.MindEdgePress.com or contact MindEdge Press at 781 250-1805, ext. 225.


TITLE: Strategic Communication: Persuasion at Work

AUTHOR: Lisa A. Sisco

PUBLICATION DATE: October 20, 2006

ISBN: 0-9770626-3-5

PRICE: $39.95; Softcover

About the Author

Lisa A. Sisco is a Professor in the Alan Shawn Feinstein Graduate School at Johnson & Wales University in Providence, Rhode Island where she teaches courses in written and oral communications in the MBA program with an emphasis on effective business writing.

A member of the Association for Business Communication, Dr. Sisco has taught writing and presenting courses for corporate and not-for-profit organizations, including a workshop for physicians on the Grand Rounds of Massachusetts General Hospital.

Dr. Sisco received her doctorate in Composition/Rhetoric and American Literature from the University of New Hampshire, focusing on 19th century literature and the narratives of Frederick Douglass. Dr. Sisco earned a bachelors and masters degree from Georgetown University.


About MindEdge Press

The mission of MindEdge Press is to serve students and scholars by publishing books of the highest quality. Through its publishing activities, MindEdge Press seeks to promote the advance of scholarship and the development of knowledge. MindEdge Press publishes books, white papers, teaching notes, and course materials focused on the areas of business and management, communications and effective writing, and online teaching methods and tactics. MindEdge Press is a member of the Association of Educational Publishers.

October 14, 2006

Insurance Educational Association offers Members MindEdge Online Programs


The Insurance Educational Association (IEA), a leader in professional education, is partnering with MindEdge, Inc. to offer its members online business, leadership and management courses.

IEA is expanding its educational offerings for insurance, risk management, and disability management professionals through these MindEdge programs, which enhance and strengthen skills in finance, business communication, management, leadership and critical thinking skills. IEA clients can select any of some 20 brief, self-paced courses through a dedicated IEA web site:
(www.execlearn.com/ieaPrograms.php).

"We're always looking to offer the highest quality professional development and continuing education products and services for our members," said Roy Little, president and CEO of IEA. "These MindEdge courses provide a convenient and affordable way for professionals to strengthen their management skills and to increase knowledge."

"We're pleased that the Insurance Educational Association selected MindEdge courses and content for its members," said Jefferson Flanders, president of MindEdge. "IEA is an institution that has served its members well for 130 years, and we're honored to help them meet their educational goals."

About MindEdge

MindEdge is an educational content provider, publisher, and supplier of online programs for adult learners as well as graduate and undergraduate students within the higher education community. Clients include business schools at leading colleges and universities, as well as major corporations. MindEdge has offices in Waltham, MA, and San Francisco CA.

About IEA

IEA, a leader in professional education, serves the needs of 15,000 students annually through more than 400 semester courses and workshops delivered in online, classroom, and customized in-house venues.

IEA is the premier provider of professional development and continuing education for the insurance, risk management, and disability management industries. www.ieatraining.com



Contact:

For more information, contact Tom Mitro, Director of Marketing and Sales, tmitro@mindedge.com, 781-250-1805.



October 9, 2006

The Public Relations Society of America (PRSA) launches Aspects of Leadership


The Public Relations Society of America (PRSA) announces the launch of Aspects of Leadership, its latest professional development offering. Aspects of Leadership focuses on building essential leadership skills and reveals how public relations can influence society. Created for mid-level PR professionals, Aspects of Leadership begins as a one-day seminar and is followed by four weeks of online participation. This new blended learning format that integrates traditional classroom teaching with distance learning is designed to fit management education onto busy schedules, while giving participants the tools they need to become successful leaders.

The seminar is presented by D. Quinn Mills, who will also facilitate the online participation. Dr. Mills is the Alfred J. Weatherhead Jr. Professor of Business Administration at Harvard Business School. He has authored two publications: Leadership: How to Lead, How to Live; and Principles of Management, both published by MindEdge Press. A pioneer in online education, Dr. Mills taught the first online course at the Harvard Business School, "How to Lead, How to Live."

"Blended learning is a new approach for PRSA," says Barbara McDonald, vice president of marketing for PRSA. "Aspects of Leadership is designed to be a convenient learning tool for the very busy professional who seeks instruction in a concentrated environment, then continue the leadership training privately within his or her own schedule."

Aspects of Leadership also identifies key leadership obstacles and how to overcome them, seven bases for leadership, nine qualities of a leader, how to lead in a team setting and issues surrounding work-life balance and how to find personal fulfillment.

Offered first on Saturday, Nov. 11 as a pre-conference seminar to PRSA's annual International Conference in Salt Lake City, and again on Dec. 1, in New York City at PRSA headquarters, this program is priced at $795 for PRSA members and $895 for nonmembers. Details and registration information can be found at www.prsa.org in the Calendar of Events.

About MindEdge

MindEdge is an educational content provider, publisher, and supplier of online programs for adult learners. Clients include business schools at leading colleges and universities, as well as major corporations and associations. Using relevant, engaging online content and supporting course texts and article compilations, MindEdge helps adults build essential skills and competencies.

About the Public Relations Society of America (PRSA)

The Public Relations Society of America (www.prsa.org), based in New York City, is the world's largest organization for public relations professionals. The Society has more than 30,000 professional and student members. PRSA is organized into 112 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 275 Chapters at colleges and universities throughout the United States.



Contact:

For more information, contact Tom Mitro, Director of Marketing and Sales, tmitro@mindedge.com, 781-250-1805.



July 18, 2006

Winchester Center for Management Development Offers Business Communications IQ Test


Online learning forum evaluates business communication proficiency

MindEdge today announced the availability of a Business Communications IQ test on its recently launched learning forum, the Winchester Center for Management Development. Located at www.execlearn.com, the Winchester Center is an online learning environment for business and management education, featuring a library of self-study, professional development courses for corporate learners.

The free online 20-question test is based on best practices, and allows participants to assess strengths and weaknesses with regard to their own business communications. The test is based on two MindEdge communications courses available at www.execlearn.com: Effective Business Writing and Effective Presentations.

Effective Business Writing helps participants improve their writing proficiency, making it more purposeful and effective. The innovative ideas, recommendations, and checklists presented within the course apply to all forms of business writing, including memos, reports, brochures, proposals, presentations, catalogs, and websites. Topics include formal and informal outlining techniques, how to revise for wordiness, unnecessary phrases, redundancy, jargon and the appropriate use of email in an organizational setting.

Effective Presentations teaches learners how to structure persuasive and well-organized presentations. It includes tips and techniques to create clear and effective PowerPoint slides, graphic rules of thumb, and checklists for revisions. The course also covers the basic success factors for successful face-to-face presentations.

About MindEdge

MindEdge is an educational content provider, publisher, and supplier of online programs for adult learners as well as graduate and undergraduate students within the higher education community. Clients include business schools at leading colleges and universities, as well as major corporations. The Winchester Center for Management Development (http://www.execlearn.com) offers an online learning environment for business and management education. MindEdge has offices in Waltham, MA, and San Francisco CA.



Contact:

For more information, contact Tom Mitro, Director of Marketing and Sales, tmitro@mindedge.com, 781-250-1805.



June 28, 2006

Manufacturers' Representatives Educational Research Foundation (MRERF) offers Members MindEdge Online Programs


CEUs available through the Winchester Center for Management Development

The Manufacturers' Representatives Educational Research Foundation (MRERF) will team with MindEdge, Inc. to offer its members online business, leadership and management programs through the Winchester Center for Management Development (http://www.execlearn.com).

MRERF will expand its educational offerings for manufacturers' representatives, agents and brokers, and their principals through these MindEdge programs, which enhance and strengthen skills in finance, business communication, management, leadership and critical thinking skills. Members of the MRERF consortium can benefit from special discount pricing through the MRERF web site (http://www.mrerf.org).

"As the education arm for 35 manufacturers' representatives associations, The Foundation remains committed to enhancing the professional education resources we provide our community," said Susannah Hart, MRERF Executive Director. "The Winchester Center offers our members a convenient and affordable way to increase knowledge and strengthen their sales and marketing expertise. Members can also earn continuing education units (CEUs) via the Winchester Center."

"We're delighted that MRERF chose MindEdge to provide additional business and management education for its members," said Jefferson Flanders, president of MindEdge. "Through the Winchester Center, MRERF members gain an affordable, self-paced and convenient way to strengthen their business skills and accelerate their professional development."

About MindEdge

MindEdge is an educational content provider, publisher, and supplier of online programs for adult learners as well as graduate and undergraduate students within the higher education community. Clients include business schools at leading colleges and universities, as well as major corporations. The Winchester Center for Management Development (http://www.execlearn.com) offers an online learning environment for business and management education. MindEdge has offices in Waltham, MA, and San Francisco CA.

About MRERF

Located in Arvarda CO, and sponsored by 35 manufacturers' representatives associations, the Manufacturers' Representatives Educational Research Foundation (MRERF) (http://www.mrerf.org) is a nonprofit consortium that enhances public awareness of the value of the independent multiple-line selling organization, provides professional education for the representative community, funds research concerning the representative function of business, and provides information on the value of the function to the marketplace.



Contact:

For more information, contact Tom Mitro, Director of Marketing and Sales, tmitro@mindedge.com, 781-250-1805, www.mindedge.com



June 1, 2006

Winchester Center Introduces MindEdge Programs
Business, Communications and Management Courses Available Online


The Winchester Center for Management Development, an online learning environment for business and management education, today introduced MindEdge content targeted at corporate learners. The Winchester Center can be found at www.ExecLearn.com, and features a host of self-study business and management programs.

MindEdge courses at the Winchester Center include Effective Business Writing, Effective Presentations, How to Read a Financial Report, Introduction to Finance, Budgeting and other management topics.

"A critical area for corporate education today lies in basic writing, presenting, communications and organizational skills," said Jefferson Flanders, President of MindEdge. "Learners at the Winchester Center for Management Development can expect an affordable, self-paced and convenient way to strengthen their business skills and accelerate their professional development."

MindEdge is an educational content provider, publisher, and supplier of online programs for adult learners. Clients include business schools at leading colleges and universities, as well as major corporations. Using relevant, engaging online content and supporting course texts and article compilations, MindEdge helps adults build essential skills and competencies.



Contact:

For more information, contact Jefferson Flanders, President, jflanders@mindedge.com, 781-250-1805.



February 1, 2006

Professor Offers On-Line Course to Harvard MBA Students; Second-Year Elective Examines Aspects of Leadership


D. Quinn Mills, the Albert J. Weatherhead Professor of Business Administration at Harvard Business School (HBS), an expert in leadership and strategy, and a Harvard faculty member for three decades, wanted to try something completely different last semester.

"I've been interested in the application of technology to education for years," he says. The result: A new half-credit (eight-week) elective on leadership offered entirely on-line to second-year HBS students-the only course of its kind in a curriculum famed for its face-to-face interaction between professors and students.

In this course, there was still plenty of interaction, Mills says, but it was all done by students at their laptops, as they worked on their assignments from home, the library, or any other site they chose. Based on Mills's 2005 book, Leadership: How to Lead, How to Live (MindEdge Press), the elective considered the major themes and issues surrounding leadership via eight modules that focused on topics such as "Learning to be a Leader," "Career Paths to Leadership," "Leading Teams, Leading Change," and "Leadership and Personal Fulfillment." In addition, the course emphasized the importance of ethics and the need for work-life balance. It also provided students with opportunities for self-examination and self-assessment.

The latter was a particularly appealing part of the course description for Chris Laws (HBS '06), who was not only attracted by the technology of the course but by the chance to think about leadership "on a more personal level." "This course encouraged me to reflect on the qualities I bring to the table, and what that means from a leadership standpoint," he explains. "In the process of doing that, I learned a lot about leadership in general - that there's a lot more to it than charisma, for example. The foundations of a leadership role can also include your expertise, your authority and position, your record of success, your commitment, your values, and your empathy for others."

The students in the course - twenty from HBS and two cross registrants from other Harvard graduate schools (one from the School of Education, the other from the School of Design) - faced a challenging workload. Each module began with a chapter from Mills's book and often supplemental readings from other sources, including the Harvard Business Review and the business press. Next, students wrote answers to questions based on the topic of the module and posted them on discussion boards on the course's dedicated Web site. They then had to submit their comments on the responses of two classmates. Typically, a written analysis of a mini-case study was part of the weekly regimen, with feedback provided by Professor Mills, who could monitor all this analytical activity from his own computer.

"In a typical HBS course, class participation is an essential part of the learning model," Mills explains. "Fifty percent of the grade is based upon the quality of what students say in class. In this experimental course, the quality of the answers and comments they wrote each week was a key ingredient in how I evaluated them."

"This course changed the way I thought about my potential as a leader," says Laws. "It was an effective format for a class that was more 'internal' in nature - something that helped contribute to my personal development as well as my level of knowledge." Mills is happy with the way his experiment turned out. "Based on student evaluations, I'll make some tweaks and offer it again next fall," he says. "An HBS education unquestionably still revolves around the physical classroom, but I think a course like this offers an interesting alternative to a select number of students who want to define and pursue their path to personal fulfillment and leadership through a different kind of experience."



Contact:

Jim Aisner, HBS Communications, jaisner@hbs.edu, 617-495-6157; for more information on MindEdge Press, contact Brian Kelley, Vice President, bkelley@mindedge.com, 781-250-1805, www.mindedge.com



January 30, 2006

Boston University Launches Innovative Online Program to Prepare Accountants for the CMA Examination


Boston University's Center for Professional Education today announced an instructor-facilitated, online preparation program for accountants seeking to pass the Certified Management Accountant (CMA) examination offered by the Institute of Management Accountants (IMA). Initial classes begin in January 2006.

The BU program, which will cover all sections of the exam, includes engaging interactive content, a comprehensive test question databank as well as instructor facilitation to aid potential exam-takers in mastering the content. The online program provides added flexibility and convenience for accountants preparing to take the CMA exam. A February, 2005 salary survey of 2,500 accounting professionals conducted by Smartpros.com showed that CMA- certified professionals earned 89% more than non-certified accountants and 19% more than those with only a CPA. The exam covers four topic areas: Business Analysis; Management Accounting & Reporting; Strategic Management; and Business Applications.

"We are very excited about the quality and convenience students will be afforded with our new online program," said Ruth Ann Murray, Director, Center for Professional Education. "In addition to preparing students to take the CMA examination, these courses will be invaluable to accounting professionals looking to broaden their business and accounting skills."

BU's online CMA Preparation program provides six weeks of online instruction for each of the four topic areas and will be offered multiple times per year to accommodate the IMA's rolling exam cycle. Class size will be limited to provide optimal learning outcomes.

The courses in the program have been jointly developed with MindEdge, Inc., a Waltham-based educational content provider, publisher, and supplier of online programs for adult learners. MindEdge's robust and engaging course content, developed by leading academic and industry experts, is currently used by more than a dozen colleges and universities in the US and abroad.

"We are very happy to be working in partnership with Boston University on this new and exciting program," said Jefferson Flanders, CEO of MindEdge. "BU is a leader in the field of quality online education and shares our belief that innovative online content and instruction offers students lasting benefits. Accountants seeking a leg up on passing the CMA examination will be well prepared by the new BU program."



About Boston University's Center for Professional Education

The Boston University Center for Professional Education, as part of Metropolitan College and Extended Education, offers comprehensive classroom and online seminars and certificate programs to meet the continuing professional education and certification needs of industries such as financial services, biotechnology, commercial real estate, and law.

To learn more about the Center for Professional Education, visit http://www.bu.edu/professional or call 1-800-BU-TRAIN (288-7246).



March 22, 2006

MindEdge Releases White Paper on Effective Writing; Offers Online Programs to Improve Business Communication


MindEdge today released a white paper on "Writing for your reader: 'So where are the people?'" by Jefferson Flanders, an author, educator and independent journalist. The white paper, available at www.mindedge.com/whitepaper.php, suggests that practical and personal writing offers a way to reach readers and audiences—and is a key for the successful exchange of ideas and delivery of important information.

Flanders writes: "Clear, concise writing that engages the reader will always win out over lengthy and dense prose. Whenever possible, stress the personal: what will your message mean to the reader?" Flanders argues for a practical approach, reflecting a perspective gained during his career as an editor, newspaper columnist, sportswriter, radio commentator, college professor and publishing executive. (A contributor of occasional opinion pieces to newspapers, his blog, Neither Red nor Blue, is syndicated by BlogBurst.)

This practical and personal approach to writing and communication is the foundation for several online programs offered by MindEdge aimed at improving business communications. These programs include "Effective Business Communication," "Strategic Communications" and "Organizing and Presenting." The programs are available to higher education, corporate education or continuing education organizations looking to enhance communication skills and competencies for their students or employees.

MindEdge is an educational content provider, publisher, and supplier of online programs for adult learners. Clients include Harvard Business School and Boston University, as well as major corporations. Using relevant, engaging online content and affordable supporting course texts and article compilations, MindEdge helps adults build essential skills and competencies.



Contact:

Brian Kelley, Vice President, MindEdge, Inc., bkelley@mindedge.com, 781-250-1805, www.mindedge.com



December 1, 2005

MindEdge Press Publishes D. Quinn Mill's "Principles of Management,"
Offers Companion Online Program on Effective Management


MindEdge Press today announced the publication of Principles of Management by Harvard Business School professor D. Quinn Mills, a book which offers practical guidance for managers within today's complex organizations.

The 394-page book can also be enhanced by employing the companion MindEdge online program, "Effective Management." The program expands on the book's major themes and provides interactive exercises, additional readings, and tools for management self-assessment and development. The "Effective Management" program is available to higher education, corporate education or continuing education organizations looking to build essential general management skills and competencies.

Principles of Management addresses several key questions that managers face: How can they be more effective? Which managerial styles work best? How can managers empower those who they direct? Principles of Management shares years of experience and expertise in a readily accessible framework, with a focus on the human side of management. Dr. Mills outlines tactics and techniques for effective and ethical management, drawing and highlighting the key distinctions between the skills needed for management and those called for by leadership in an organization.

"We're delighted to publish Quinn Mills' latest book," said Jefferson Flanders, President of MindEdge and Managing Director of MindEdge Press. "Principles of Management and its companion online program represent what we regard as innovative next generation learning content, developed with adult learners in mind."

For more information on, or to order copies of, Principles of Management, or the online course, "Effective Management," please contact MindEdge Press at 781 250-1805, ext. 225 or email: press@mindedge.com.



TITLE: Principles of Management

AUTHOR: D.Quinn Mills

PUBLICATION DATE: December 1, 2005

ISBN: O-9770626-1-9

PRICE: $49.95; Softcover

About the Author

D. Quinn Mills is the Alfred J. Weatherhead Jr. Professor of Business Administration at Harvard Business School. He consults with major corporations and teaches at Harvard on subjects of leadership, strategy, and financial investments. Mills had taught at MIT's Sloan School of Management between 1968 and 1975; he is a Fellow of The National Academy of Human Resources and a member of the Panel of Thought Leaders of the Peter Drucker Foundation.

Dr. Mills earned his MA and Ph.D. from Harvard, both in economics, and received his undergraduate degree from Ohio Wesleyan University.



About MindEdge Press

MindEdge Press publishes books, white papers, teaching notes, and course materials focused on the areas of business and management, communications and effective writing, and online teaching methods and tactics.

MindEdge Press is the publishing division of MindEdge, Inc., an educational content provider, publisher, and supplier of online programs for adult learners. MindEdge Next Generation Learning supports fully online, blended online and on-site programs used by corporate education, continuing education, and higher education providers.



November 15, 2005

MindEdge, Inc. Announces Free Availability of Online Courses
Colleges and Universities Affected by Recent Hurricanes will Benefit


MindEdge, Inc., a leading provider of online higher and corporate education programs to colleges and universities, today announced it will make its library of online courses available to schools affected by recent natural disasters, waiving its customary content license and enrollment fees.

MindEdge provides robust academic content on an easy-to-use technology platform used by many colleges and universities across the US and Canada. These complete, academically-vetted courses cover the areas of Arts and Sciences, Business and Management, Health Sciences, and Information Technology. The courses are currently licensed by undergraduate two and four year colleges and universities and contain up to 12 to 14 weeks of instructor-facilitated content.

"This offering is an attempt to assist colleges and universities who have seen their academic programs interrupted or even devastated by these natural catastrophes," said D. Quinn Mills, MindEdge Chairman and the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. "If schools and colleges in affected regions can get online courses up and running quickly, they can continue the process of educating students whose campuses are now inaccessible."

The courses will be offered as-is to two and four year colleges and universities in need in Federally-declared disaster areas experiencing academic disruption from hurricanes Katrina, Rita and Wilma. The content license and enrollment fees normally charged to the college and university will be waived. Modest technology fees and textbook costs will remain the responsibility of students.

The free content offer will remain in effect throughout 2005 and the spring term of 2006.



ABOUT MINDEDGE – Founded by leading academics in 1997, MindEdge possesses a library of more than 100 academically rigorous, highly-interactive courses used by undergraduate colleges and universities. The company also provides highly-relevant business and management programs aimed at adult, corporate learners. The company is headquartered in Waltham, Massachusetts with additional offices in San Francisco, California and Ewing, New Jersey.



June 29, 2005

MindEdge Press Publishes D. Quinn Mill's Leadership: How to Lead, How to Live, Offers Companion Online Course to Develop Effective Leadership Skills


MindEdge, Inc., the leading provider of online courses to the higher education market, today announced the publication of Leadership: How to Lead, How to Live by Harvard Business School professor D. Quinn Mills, a book which offers practical guidelines for mastering leadership and maintaining work-life balance throughout a leader's career.

Published by MindEdge Press, the 330-page book can also be enhanced by employing the companion MindEdge online course, "Aspects of Leadership." The course expands on the book's major themes and provides interactive exercises, additional readings, and tools for leadership self-assessment and self-examination. MindEdge is offering "Aspects of Leadership" to partner institutions of higher learning who can provide the course to students in a university or organizational setting.

Leadership: How to Lead, How to Live offers real-world examples of how leaders inspire, motivate, and influence others. At the same time, the book recognizes that there is more to the challenge of leadership today and outlines techniques to reconcile work and family to help develop better leaders. As Professor Mills notes: "Leadership is an important component of our lives; it is not, however, the only thing in our lives, nor for many of us, the most important thing. Each of us must define and pursue his or her own path to personal fulfillment."



TITLE: Leadership: How to Lead, How to Live
AUTHOR: D.Quinn Mills
PUBLICATION DATE: July 1, 2005
ISBN: 0-9770626-0-0
PRICE: $49.95; Softcover

About the Author

D. Quinn Mills is the Alfred J. Weatherhead Jr. Professor of Business Administration at Harvard Business School. He consults with major corporations and teaches at Harvard on subjects of leadership, strategy, and financial investments. Mills had taught at MIT's Sloan School of Management between 1968 and 1975; he is a Fellow of The National Academy of Human Resources and a member of the Panel of Thought Leaders of the Peter Drucker Foundation.

His books include: Having It All ... and Making It Work: Six Steps for Putting Both Your Career and Your Family First; Wheel, Deal, and Steal: Deceptive Accounting, Deceitful CEOs and Ineffective Reforms; and Buy, Lie, and Sell High: How Investors Lost Out on Enron and the Internet Bubble.

Dr. Mills earned his MA and Ph.D. from Harvard, both in economics, and received his undergraduate degree from Ohio Wesleyan University.

About MindEdge Press

MindEdge Press is the publishing division of MindEdge, Inc., a company focused on providing complete online courses for colleges and universities. Founded by educators from leading universities in 1998 and managed by experienced higher education and technology professionals, MindEdge is committed to the development and delivery of online learning. MindEdge possesses an unparalleled library of courses supporting numerous degree and certification programs in the disciplines of Business & Management, Health Sciences, Information Technology, and Arts & Sciences.

For more information or to order copies of Leadership: How to Lead, How to Live, or the online course, "Aspects of Leadership," please contact MindEdge Press at 781 250-1805, ext. 225.

 

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